Text (SMS) MarketingWhy Text marketing? Because it works! Texting is today's preferred method of communication - It is secure, it is effective and everyone is doing it. Texting is so popular and effective that Barack Obama sent a text message to announce his VP selection in the 2008 presidential race. Businesses and organizations are now starting to use text as a powerful marketing tool. Simply put, text marketing is going to do for advertising in the next few years what television did for advertising in the 1950's. Mobile phones are perfect for communicating both critical and non-critical information, to a large group of people, in a short amount of time. And, because text messages are more often read than email and less intrusive than a phone call, they are a simple, effective communication tool.
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